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Ann Chamberlin, ASTA Small Business Network President, discusses ASTA Small Business Network profiles and trends. The information is based on the recent ASTA Independent Advisor Report.

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How does advocacy help us?

ASTA, the national trade association for all travel advisors and agencies, views advocacy as our collective voice, whether speaking to the government, the travel industry or the traveling public. We face a situation in which the government doesn’t know how our industry works, suppliers often try to cut advisors from the equation, and a good chunk of the traveling public thinks advisors are extinct. Through one voice, we can keep travel taxes manageable and fight onerous regulations while educating suppliers and consumers about the value travel advisors provide to the broader industry and U.S. economy.

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More and more, people are using social media to learn and play—and to stay connected with family, with friends, with activities and interests, with businesses, with
clients. Are you using social media? Are you staying connected with SBN? Your favorite social media platforms have a SBN presence, offering you additional
opportunities to build your business, education and relationships.

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People have always shared their travel dreams and adventures with others. Early on, travel magazines, brochures, home movie projectors and Polaroids were the media of choice. While the game has gone digital, the themes are largely the same: “I love to travel and I know you do, too. Where should I go next? What should I do? What should I see?”

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