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A consistent consumer marketing message for every advisor.

If you found yourself in an elevator with a potential customer who’d never used a travel advisor—or seemed skeptical of doing so—what would you say? That elevator ride might only last 30, seconds so you’d better make it quick. And you’d better make it good.

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An enlightening experience.

Mark Twain once said, “Travel is fatal to prejudice, bigotry and narrow-mindedness …” Many parents are realizing travel could be an enlightening experience for their teen children, teaching things that can’t be learned in classrooms. Trips exposing teens to different cultures, varied ecosystems and human achievements create opportunities to expand youths’ understanding of the world and their place in it.

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Lorene Romero

Create an Effective One Sheet

The SBN One Sheet is an exclusive branding tool for SBN member that is customizable, personal, and easy to create and use—a way to showcase who you are and what you provide for clients. Lorene Romero, SBN San Francisco Bay Area Co-Chapter Director and NW Regional Director, talks about how she uses the One Sheet for her travel business and offers advice on how to make it work for you.

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As a child, Beth Taylor traveled with her family, visiting Boston, New York, Philadelphia, Washington, D.C., and other “usual places.” She was enthralled by the diversity of all she experienced during a three-week trip out West, seeing Yellowstone and Glacier National Parks, the Badlands, Mt. Rushmore and the country in between—so different from her Ohio home!

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